Role Overview

As a strategic and brand-minded Social Media Manager you will lead the development and execution of UAS International Trip Support’s social presence across corporate and executive channels. This is a pivotal role in anchoring Digital Transformation and enabling our evolution toward data-driven digital marketing, while upholding the integrity of the UAS global brand.

Key Responsibilities:

Brand-Driven Social Media Leadership

• Develop and execute a platform-specific social media strategy that reflects UAS’ strategic brand positioning, voice, and global presence.
• Manage social presence across all relevant platforms.
• Own the Executive Management’s social profiles, crafting thought-leadership narratives and curating high-level content in line with UAS brand values.

Content & Community Management

• Create compelling multimedia content (copy, graphics, reels, executive quotes, short-form videos) aligned with brand and audience expectations.
• Maintain consistent visual and tonal identity across all touchpoints.
• Actively engage with audiences and foster meaningful online community interaction.

Performance & Funnel Integration

• Align social media efforts with marketing funnel objectives to support demand generation and brand visibility.
• Track, analyse, and report on KPIs using tools like Meta Business Suite, LinkedIn Campaign Manager, etc., optimizing based on insights.
• Collaborate with internal stakeholders to amplify campaigns, events, partnerships, and initiatives.

Strategic Growth Path

• Support integration with Performance Marketing and CRM platforms to align content efforts with digital lead generation and ROI tracking.
• Contribute to the development of a centralized brand playbook.

Required Qualifications

• 5–7 years’ experience in social media management, ideally in a global B2B, aviation, or luxury services context.
• Proven experience in building brand-centric strategies and executive content.
• Advanced proficiency with Canva, Adobe Creative Suite, CapCut (or similar creative tools).
• Strategic understanding of marketing funnel mechanics and performance content.
• Exceptional writing and storytelling skills with a refined tone for corporate and C-suite audiences.
• Willingness to travel occasionally for events or content creation opportunities.

Key Competencies

• Strategic thinker with hands-on execution capability.
• Strong leadership, communication, and change management skills.
• Strong organizational and project management skills.
• Analytical mindset with experience in KPI reporting and optimization.
• Comfortable working independently and cross-functionally in a fast-paced environment.