A vision is a clear image of what you want your company to be in a defined period of time, what your goals and aspirations are, and what constitutes success and greatness. The best visions mention who the company serves, what service or products it provides, and how it makes a difference. Creating a vision for your company is basically charting the baseline of what you want your organization to achieve, regardless of any economic or market situations. This has enormous benefits; not only will it provide motivation and clarity as you go about the day-to-day business, but will also act as a constant reminder of where exactly you want to be.
It’s important to remember that a vision is not a strategic plan. Your vision shows you where you want to end up, whereas a plan maps out the route you have to take to get there. Therefore, vision informs any planning and must come first. A clearly defined vision allows you to assess how your company is progressing, and if it’s moving in the right direction.
Success means different things to different individuals and organizations. Only you can know what success means to you personally, and no one is better placed to know what works in the case of your organization than you are. Consider what your objectives are and what your strengths are as you can only reach your objectives by playing to your strengths.
Your Company Vision
Firstly, define your timeframe by deciding whether you’re looking five or ten years ahead, for example. Then examine your organization’s reason for being, why exactly does your business exist? Who are your clients or customers? What are their specific needs? What are their pain points? How do you solve their problem and deliver what they need? Consider these questions carefully, and answer them in detail. This will give a very clear image of where you want to go. Now it’s time to state the specifics of what you wish your organization to achieve. For example, how large do you want your organization to be? How many employees would you like it to have? What corporate values do you represent? What, ideally, do you want to accomplish?
It’s vital to be extremely clear on what kind of business you wish to create. Your vision must detail the organization’s corporate values and the ethics that it wishes to perpetrate. This not only provides a clear moral compass but also injects passion into the vision. Another benefit of a clearly defined company vision is it will assist your senior management and staff in their roles and provide general motivation. A vision for your organization will keep your company on the right track, keep you and your staff enthusiastic and confident of your capabilities in tough times, and ultimately, define your organization’s role in the world.
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Mitch Launius
Instructor Pilot for 30 West IP
Mitch is the CEO of 30 West IP where he is also an instructor providing pilot training on international procedures. With an illustrious career of over 34 years in the cockpit, Mitch has acquired over 13,000 hours of flight time flying worldwide, with over 9,000 hours of this in Challenger and Gulfstream aircraft. He is an experienced safety officer and was also an IS-BAO project manager for a fortune 500 flight department. He has presented on Safety and Operations topics at the NBAA International Operators Conference and the Canadian Business Aviation Association Convention and is currently on the NBAA International Operators Committee and serves as the North Atlantic Regional Lead. Mitch is also a member of an FAA working group on General Aviation International Authorizations and Tabletop Exercises (GIATE). He was recently selected to represent IBAC as a member of the ICAO Personal Training and Licensing Panel (PTLP) and was also recently named as a 2020 recipient of the NBAA Tony Kern Professionalism in Aviation Award for his contribution to the business aviation community.
Henry ‘Duke’ LeDuc
Director Of Operations, Americas, UAS International Trip Support
Duke has been a dearly respected member of UAS Americas team and the UAS global family for more than five years. A safety-oriented, FAA-licensed aircraft dispatcher, he oversees all of the operations of the elite UAS Operations Team. With twenty-five years of experience in aviation overall with more than fifteen years of experience in international flight planning and VVIP trip coordination, he is responsible for the development of the dispatch training program and involved in the strategic development of UAS Americas. With a myriad of rich aviation experience behind him, he has extensive experience in worldwide operations with both corporate and charter environments, including seven years as Operations/Dispatch Manager in an industry-leading, Fortune 500, IS-BAO Stage III Certified corporate flight department. Duke is frequently asked shares his knowledge at major industry events and is currently serving on the NBAA’s International Operators Conference (IOC) Planning Committee.
Dudley King
President and Founder, FlightBridge
Dudley is the Founder and President of FlightBridge, which he established in 2011 and has been focused on technology solutions for the private aviation industry since 2006. Since he graduated from Dartmouth in 1988, he has worked with an array of companies listed anywhere from VentureWire to the Fortune 100. A rare blend of executive, entrepreneur, and consultant, Dudley’s executive roles have included acting CIO positions for several companies and tech advisory services to CEOs trying to rebuild their technology organizations or looking for an external, professional point of view. Highly skilled at deeply understanding his customer’s business challenges and drawing from a long and varied experience in information technology services, Dudley excels at designing technology solutions to solve their problems.
Dr. Paulo Alves
Global Medical Director, Aviation Health, Medaire
Paulo has extensive experience in medical advisory in the aviation industry. As a cardiologist, he provides technical guidance and analysis for MedAire’s MedLink medical advisory service and is MedAire’s liaison with civil aviation regulators and industry associations. Paulo worked with Varig Brazilian Airlines for 23 years, 10 of which were spent as General Medical Manager. A member of the MedAire Medical Advisory Board, Paulo is also President of the Ibero-American Aerospace Medical Association, a member of the International Academy of Aerospace Medicine, a member of the National Business Aviation Association (NBAA) Safety Committee, a Fellow of the Aerospace Medical Association (AsMA), and a Fellow of the Civil Aviation Medical Association. Throughout his illustrious career, Paulo has held industry leadership roles including Chairperson of the AsMA’s Air Transport Medicine Committee, President of the Airlines Medical Directors Association, President of the Brazilian Society of Aerospace Medicine and was a member of the IATA Medical Advisory Group from 2002 to 2006.
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