Today, ambitious and far-reaching strategies that enable businesses to take advantage of the changing aspects of modern industry are vital to success. The dynamism of markets has many socio-economical origins, from increasing globalization, higher customer expectations, technological innovations, and altering market regulations. There are always major global trends impacting commerce and it’s crucial for business strategists to acknowledge this flux and respond to it accordingly. Here is my take on three relatively recent business trends.
The Informed Customer
Customers have never been so well-informed as to their requirements and what’s being offered to them thanks to technological advances and information availability. Today, industry stakeholders communicate directly on blogs and other social media platforms, engaging in exchanges and constructive debate. Ultimately, everyone benefits from this as heightened information sharing and understanding on both side facilitates the development of more meaningful and usable products and services that fulfil very real requirements. The informed customer leads to the enlightened provider, and this is the basis of a client-centric business model.
The Far-reaching Enterprise
Exercising accountability on multiple levels has become integral to good business practice; what is commonly called corporate social responsibility. Commercial entities are striving to create a more equitable world, and using their influence and success to contribute to wider social improvements. This goes beyond any desire to improve professional reputations, this is about reinvesting in communities and reinforcing relationships of trust throughout supply chains. The knock-on effects of this are powerful game-changers both for society and for business at large.
The Emerging Economy
In recent decades, there has been a sizeable shift from traditional markets and established economies to that of emerging economies. Developing countries with large, young populations are quickly embracing industry and capitalism and fast catching up in terms of technology and infrastructure. Infiltrating these economies is vital for commercial survival as they provide the type of growth potential that is no longer possible in developed economies. Also, establishing brand recognition amongst a young population facilitates long-term market presence.
What each of these trends has in common is the interest in, and the necessity of, sustainability in virtually every market and sector therein. The notions of continuously adding value, engaging in collaboration, and investing in communities are central to the future of how operations are planned and managed, how risk is measured, and how loyalty and trust are built and maintained in the long term.
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Mitch Launius
Instructor Pilot for 30 West IP
Mitch is the CEO of 30 West IP where he is also an instructor providing pilot training on international procedures. With an illustrious career of over 34 years in the cockpit, Mitch has acquired over 13,000 hours of flight time flying worldwide, with over 9,000 hours of this in Challenger and Gulfstream aircraft. He is an experienced safety officer and was also an IS-BAO project manager for a fortune 500 flight department. He has presented on Safety and Operations topics at the NBAA International Operators Conference and the Canadian Business Aviation Association Convention and is currently on the NBAA International Operators Committee and serves as the North Atlantic Regional Lead. Mitch is also a member of an FAA working group on General Aviation International Authorizations and Tabletop Exercises (GIATE). He was recently selected to represent IBAC as a member of the ICAO Personal Training and Licensing Panel (PTLP) and was also recently named as a 2020 recipient of the NBAA Tony Kern Professionalism in Aviation Award for his contribution to the business aviation community.
Henry ‘Duke’ LeDuc
Director Of Operations, Americas, UAS International Trip Support
Duke has been a dearly respected member of UAS Americas team and the UAS global family for more than five years. A safety-oriented, FAA-licensed aircraft dispatcher, he oversees all of the operations of the elite UAS Operations Team. With twenty-five years of experience in aviation overall with more than fifteen years of experience in international flight planning and VVIP trip coordination, he is responsible for the development of the dispatch training program and involved in the strategic development of UAS Americas. With a myriad of rich aviation experience behind him, he has extensive experience in worldwide operations with both corporate and charter environments, including seven years as Operations/Dispatch Manager in an industry-leading, Fortune 500, IS-BAO Stage III Certified corporate flight department. Duke is frequently asked shares his knowledge at major industry events and is currently serving on the NBAA’s International Operators Conference (IOC) Planning Committee.
Dudley King
President and Founder, FlightBridge
Dudley is the Founder and President of FlightBridge, which he established in 2011 and has been focused on technology solutions for the private aviation industry since 2006. Since he graduated from Dartmouth in 1988, he has worked with an array of companies listed anywhere from VentureWire to the Fortune 100. A rare blend of executive, entrepreneur, and consultant, Dudley’s executive roles have included acting CIO positions for several companies and tech advisory services to CEOs trying to rebuild their technology organizations or looking for an external, professional point of view. Highly skilled at deeply understanding his customer’s business challenges and drawing from a long and varied experience in information technology services, Dudley excels at designing technology solutions to solve their problems.
Dr. Paulo Alves
Global Medical Director, Aviation Health, Medaire
Paulo has extensive experience in medical advisory in the aviation industry. As a cardiologist, he provides technical guidance and analysis for MedAire’s MedLink medical advisory service and is MedAire’s liaison with civil aviation regulators and industry associations. Paulo worked with Varig Brazilian Airlines for 23 years, 10 of which were spent as General Medical Manager. A member of the MedAire Medical Advisory Board, Paulo is also President of the Ibero-American Aerospace Medical Association, a member of the International Academy of Aerospace Medicine, a member of the National Business Aviation Association (NBAA) Safety Committee, a Fellow of the Aerospace Medical Association (AsMA), and a Fellow of the Civil Aviation Medical Association. Throughout his illustrious career, Paulo has held industry leadership roles including Chairperson of the AsMA’s Air Transport Medicine Committee, President of the Airlines Medical Directors Association, President of the Brazilian Society of Aerospace Medicine and was a member of the IATA Medical Advisory Group from 2002 to 2006.
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