Industry Events Are Crucial For Success


Industry Events are Crucial for Success

Omar Hosari | - 04/14/2016
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Executive Insight

Your organization’s attendance at key industry events plays a major role in its success. Communication is most effective person to person so there can be no substitute for interaction with new and current clients, vendors, and industry peers at global conferences and exhibitions. Here are just a few reasons:

Meeting New Clients

Conferences and exhibitions are a great way to meet potential clients and properly market your business. There is nothing better than speaking face to face, listening to people’s individual requirements and concerns, and hearing about situations they may have experienced in the past that were less than satisfactory. This allows you to explain how you can better meet their needs and quell their worries in person.

Nurturing Current Clients

Though we may meet clients a lot in the early stages of business relations, the frequency of such meetings can diminish over time. Particularly when the client is fully satisfied with the service you are providing. That said, it is good to be able to nurture this relationship by meeting in person at industry events. This solidifies the business relationship and ensures longevity.

Increasing Brand Visibility

Industry events are the best opportunity for increasing your brand’s visibility within competitive industries. Although often expensive, you must consider this an investment. There is nothing th
at compares to having your brand and team exposed and accessible in this way. It facilitates the most effective communication of your organization’s value and unique selling proposition.

Building Vendor Relations

Offering an ideal opportunity to work on all business relationships, events also allow you to develop better relations with your vendors and prospective vendors. These relationships may lead to strategic partnerships and referrals and also give you the inside track on issues that concern your industry partners.

Staying Dynamic 

Conferences and exhibitions also ensure that you stay dynamic as an organization by exposing you to current and future industry trends and issues that are affecting both clients and competitors. This allows you to stay ahead of your industry peers and refine your offerings to best suit the current environment.

Event groupVisit the UAS team duringEBACE 2016 at Booth E065