Why Trade Shows are Vital to Global Organizations: Building and maintaining your organization’s global presence is not only about expanding your products, services, and physical presence throughout the world, it’s also about being present – and this means being able to converse face-to-face with current and future clients, partners, and stakeholders. International exhibitions are the best way to achieve this, and there are many benefits when you decide to exhibit. Here are my top five:
Increase Global Brand Awareness
When it comes to powerful marketing and advertising opportunities, little compares to major trade show participation. Organizational visibility through branding at your booth and through your team, all play a massive role in how your company is perceived within your industry. With so much competition in every area today, it’s vital to distinguish your organization in any way possible. Create a great impression and future brand recognition is a certainty.
Generate Sales Leads
Major international trade conferences and exhibitions see thousands of delegates in attendance, including key decision makers and industry stakeholders and this means direct sales opportunities. It’s the best way to meet and create rapport with the people who can sign on the dotted line, sometimes there and then. Being able to speak personally with your target audience, build trust, and sell to them face-to-face is invaluable for any service provider looking to grow their business.
Demo Your Latest Products
Physical presence also enables your experts to demonstrate the features and benefits of new products and solutions to prospective customers in person. No amount of online tutorials or manuals can compare with a free-flowing conversation – questions can be answered on the spot and specific customer needs can be understood and the product’s capabilities explained in light of these unique needs. It’s also a good method of researching the market and gathering valuable data.
Strengthen Client Relationships
Though you may communicate with your global clients on a daily basis, electronic or telephone conversations can’t compare with meeting in person. This is crucial, not only to maintain trust between you but also to appreciate their ever-changing needs. Even a fifteen-minute chat in person can be worth weeks of email or phone calls when it comes to strengthening your relationship with clients and further exceeding their expectations.
Catch-up with Suppliers
Once again, the power of great interpersonal relationships within effective business transactions cannot be overrated. The chance to meet your suppliers and vendors and have a catch-up means you can understand more about their challenges and successes, how you can further help them, and how they can further help you.
Mohammed Al Husary and Ali Al Naqbi, Chairman of the Middle East Business Aviation Association at the first MEBAA Planning & Operation Committee (POC) UAE meeting.
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Mohammed Al Husary | - 06/27/2018
Mitch Launius
Instructor Pilot for 30 West IP
Mitch is the CEO of 30 West IP where he is also an instructor providing pilot training on international procedures. With an illustrious career of over 34 years in the cockpit, Mitch has acquired over 13,000 hours of flight time flying worldwide, with over 9,000 hours of this in Challenger and Gulfstream aircraft. He is an experienced safety officer and was also an IS-BAO project manager for a fortune 500 flight department. He has presented on Safety and Operations topics at the NBAA International Operators Conference and the Canadian Business Aviation Association Convention and is currently on the NBAA International Operators Committee and serves as the North Atlantic Regional Lead. Mitch is also a member of an FAA working group on General Aviation International Authorizations and Tabletop Exercises (GIATE). He was recently selected to represent IBAC as a member of the ICAO Personal Training and Licensing Panel (PTLP) and was also recently named as a 2020 recipient of the NBAA Tony Kern Professionalism in Aviation Award for his contribution to the business aviation community.
Henry ‘Duke’ LeDuc
Director Of Operations, Americas, UAS International Trip Support
Duke has been a dearly respected member of UAS Americas team and the UAS global family for more than five years. A safety-oriented, FAA-licensed aircraft dispatcher, he oversees all of the operations of the elite UAS Operations Team. With twenty-five years of experience in aviation overall with more than fifteen years of experience in international flight planning and VVIP trip coordination, he is responsible for the development of the dispatch training program and involved in the strategic development of UAS Americas. With a myriad of rich aviation experience behind him, he has extensive experience in worldwide operations with both corporate and charter environments, including seven years as Operations/Dispatch Manager in an industry-leading, Fortune 500, IS-BAO Stage III Certified corporate flight department. Duke is frequently asked shares his knowledge at major industry events and is currently serving on the NBAA’s International Operators Conference (IOC) Planning Committee.
Dudley King
President and Founder, FlightBridge
Dudley is the Founder and President of FlightBridge, which he established in 2011 and has been focused on technology solutions for the private aviation industry since 2006. Since he graduated from Dartmouth in 1988, he has worked with an array of companies listed anywhere from VentureWire to the Fortune 100. A rare blend of executive, entrepreneur, and consultant, Dudley’s executive roles have included acting CIO positions for several companies and tech advisory services to CEOs trying to rebuild their technology organizations or looking for an external, professional point of view. Highly skilled at deeply understanding his customer’s business challenges and drawing from a long and varied experience in information technology services, Dudley excels at designing technology solutions to solve their problems.
Dr. Paulo Alves
Global Medical Director, Aviation Health, Medaire
Paulo has extensive experience in medical advisory in the aviation industry. As a cardiologist, he provides technical guidance and analysis for MedAire’s MedLink medical advisory service and is MedAire’s liaison with civil aviation regulators and industry associations. Paulo worked with Varig Brazilian Airlines for 23 years, 10 of which were spent as General Medical Manager. A member of the MedAire Medical Advisory Board, Paulo is also President of the Ibero-American Aerospace Medical Association, a member of the International Academy of Aerospace Medicine, a member of the National Business Aviation Association (NBAA) Safety Committee, a Fellow of the Aerospace Medical Association (AsMA), and a Fellow of the Civil Aviation Medical Association. Throughout his illustrious career, Paulo has held industry leadership roles including Chairperson of the AsMA’s Air Transport Medicine Committee, President of the Airlines Medical Directors Association, President of the Brazilian Society of Aerospace Medicine and was a member of the IATA Medical Advisory Group from 2002 to 2006.
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